SEO-Driven Email System for an IT Outsourcing Company
An outsourcing company wanted to generate leads via email without spamming. We built a system with automatic lead collection and personalization by industry and team size.
Cold outreach was not working: stale lists, identical emails, and a domain at risk of the spam folder. They needed a stream of relevant leads without hurting reputation.
- 01
Lead sourcing & enrichment
We automated decision-maker sourcing and enrichment against the ideal-customer profile.
- 02
Personalization
We generated the opening line and offer per industry and team size.
- 03
Deliverability control
We spread volume and warm-up to keep the domain clean.
Clay sources and enriches leads, GPT-4o writes the personalized first touch, Smartlead runs sequences and deliverability, and Airtable keeps a single registry of leads and statuses.
First qualified leads within the first month.
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